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Marina Abramović, b.1946

Art Must Be Beautiful, Artist Must Be Beautiful1975

In her 1975 performance ‘Art Must Be Beautiful Artist Must Be Beautiful’ Marina Abramović positioned her head and shoulders in front of a camera. For over fifty minutes she brushed her hair with extreme force while continuously repeating the sentence “art must be beautiful artist must be beautiful”. The repetition of the words and building intensity of the physical action led the viewer to question conventions of beauty, art, and the feminine in society and culture.

MediumFramed black and white photograph with framed letter press text panel
DimensionsImage framed 75.6 x 100.3 cm Text framed 26 x 18.4 cm
Credit LineIMMA Collection: Purchase, 1995
EditionEdition 1/16, 3 AP's
Item NumberIMMA.480
On view IMMA Collection: Freud Project 2016-2021. Gaze, IMMA Freud Centre, 04/10/2018 - 06/05/2019
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Image Caption
Marina Abramović, Art Must Be Beautiful, Artist Must Be Beautiful, 1975, Framed black and white photograph with framed letter press text panel, Image framed 75.6 x 100.3 cm Text framed 26 x 18.4 cm, Collection Irish Museum of Modern Art, Purchase, 1995

For copyright information, please contact the IMMA Collections team: info@imma.ie.

About the Artist

Marina Abramović b.1946

Marina Abramović is widely recognised as one of the world's foremost performance artists. Born in Yugoslavia, she has travelled and worked throughout Europe, the United States, China and Latin America. Following a solo exhibition at IMMA in 1996, Abramović was invited to curate ‘Marking the Territory’ in 2001, which drew together some 30 international performance artists at the Museum. — View Artist »