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Marina Abramović, b.1946

Art Must Be Beautiful, Artist Must Be Beautiful, 1975

In her 1975 performance ‘Art Must Be Beautiful Artist Must Be Beautiful’ Marina Abramović positioned her head and shoulders in front of a camera. For over fifty minutes she brushed her hair with extreme force while continuously repeating the sentence “art must be beautiful artist must be beautiful”. The repetition of the words and building intensity of the physical action led the viewer to question conventions of beauty, art, and the feminine in society and culture.

MediumFramed black and white photograph with framed letter press text panel
Dimensions Unframed, 75.6 x 100.3 cm
Unframed, 26 x 18.4 cm
Credit LineIMMA Collection: Purchase, 1995
EditionEdition 1/16, 3 AP's
Item NumberIMMA.480
Copyright For copyright information, please contact the IMMA Collections team: [email protected].
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Image Caption
Marina Abramović, Art Must Be Beautiful, Artist Must Be Beautiful, 1975, Framed black and white photograph with framed letter press text panel, Unframed, 75.6 x 100.3 cm|Unframed, 26 x 18.4 cm, Collection Irish Museum of Modern Art, Purchase, 1995

For copyright information, please contact the IMMA Collections team: [email protected].

  • About the Artist

    • About the Artist

    Marina Abramović, b.1946

    Marina Abramović is widely recognised as one of the world's foremost performance artists. Born in Yugoslavia, she has travelled and worked throughout Europe, the United States, China and Latin America. Following a solo exhibition at IMMA in 1996, Abramović was invited to curate ‘Marking the Territory’ in 2001, which drew together some 30 international performance artists at the Museum.
    View Artist

    Artworks by Marina Abramović

    Freeing the Memory

    Freeing the Memory Marina Abramović 1975

    Freeing the Voice

    Freeing the Voice Marina Abramović 1975

    Role Exchange

    Role Exchange Marina Abramović 1975

    Lips of Thomas

    Lips of Thomas Marina Abramović 1975

    Freeing the Body

    Freeing the Body Marina Abramović 1975

    Lips of Thomas (Star on Stomach)

    Lips of Thomas (Star on Stomach) Marina Abramović 1975

    Rhythm 5

    Rhythm 5 Marina Abramović 1974

    Rhythm 2

    Rhythm 2 Marina Abramović 1974

    Rhythm 4

    Rhythm 4 Marina Abramović 1974

    Rhythm 0

    Rhythm 0 Marina Abramović 1974

    Rhythm 10

    Rhythm 10 Marina Abramović 1973