Press statement – August 2015
Aoife Flynn appointed as Head of Audiences and Development of IMMA
The Irish Museum of Modern Art (IMMA) is delighted to announce the appointment of Aoife Flynn to the new position of Head of Audiences and Development.
Born in Sligo, Aoife has over fifteen years experience in arts management encompassing programming, project management, marketing, strategy, tourism, sponsorship and policy. Passionate about arts marketing and audience development, she specialises in strategic digital marketing and has spearheaded several new media campaigns to encourage new audiences for contemporary arts.
Previously the Development Manager at The Model, home of the Niland Collection in Sligo, she established her own consultancy asquared in 2010. Over the past five years, asquared has worked closely with digital technology to develop audiences for arts and cultural clients. Aoife has recently completed a Masters in Creative and Cultural Entrepreneurship with Trinity College, Dublin and Goldsmiths, London where she was awarded a distinction (First class honours).
Speaking about the appointment, Director Sarah Glennie said: “I am delighted that Aoife Flynn will be joining IMMA’s team. Aoife brings a wealth of experience and an exciting perspective that will make an enormous contribution to the work IMMA has been doing in recent years to build new audiences for contemporary art in Ireland.”
Aoife added: "As our National Museum for Modern Art, IMMA makes a huge contribution to the communication of contemporary Irish life and our collective identity, both in Ireland and Internationally. I’m honoured to have this opportunity to work with an innovative Artistic Director like Sarah Glennie and the wonderful team at IMMA. I look forward to developing and growing audiences for the museum through maximising the potential of the digital space and building on the strong and dedicated physical audience at Kilmainham."
Aoife will take up her position on Monday 28 September.
As the national institution for contemporary art, the Irish Museum of Modern Art (IMMA) aims, in all its activities, to create for the public an enjoyable and engaging experience of contemporary art. It achieves this through a dynamic and changing programme of exhibitions and education programmes based in its home at the Royal Hospital Kilmainham and working with partners nationally and internationally.
IMMA is the home of the national collection of modern and contemporary art and takes responsibility for the care and maintenance of this national resource. We ensure that it is accessible to visitors to IMMA and beyond through exhibitions, collaborations, loans, touring partnerships and digital programmes.
IMMA is committed to supporting artists’ work, and works with artists and partners to support the development, understanding and enjoyment of contemporary art in Ireland.
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