Early 2017 IMMA announced O’Hara’s Irish Craft Beer’s support on all major exhibition opening parties. As Our Major Openings Partner O’Hara’s Irish Craft Beer provides sampling product for 4 major openings each year.
Our exhibition opening parties are gathering places for artists, creatives, culture seekers and influencers. Each major opening reaches an audience of 250-800 people. IMMA creates key visibility for O’Hara’s Irish Craft Beer with our wider audience through social shares of opening night images with our engaged online community. Our Major Openings Partner logo also appears on all digital evites for each related exhibition. Individual digital evites for each Major Opening are sent to our subscriber list and shared online.
As an Irish craft brewery creativity is at the core of what we do. We feel a natural connection to IMMA, which has continued to swim against the current since its inception in 1991 (just five years ahead of us in Carlow!). We recognise and value the pioneering attitude which echoes our own journey to date. Craft beer is all about exploring new tastes and pushing boundaries, when the opportunity to come on board as Major Openings Partner arose we jumped at the chance, I think it’s a perfect fit. Seamus O’Hara, Founder and CEO of O’Hara’s Brewery
IMMA’s audience enjoying O’Hara’s Irish Craft Beer
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